Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
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Load image into Gallery viewer, Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Load image into Gallery viewer, Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Load image into Gallery viewer, Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Load image into Gallery viewer, Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Load image into Gallery viewer, Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Load image into Gallery viewer, Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Load image into Gallery viewer, Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Load image into Gallery viewer, Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Load image into Gallery viewer, Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)
Load image into Gallery viewer, Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)

Pitmaster Carolina All Purpose BBQ Rub 5.8oz (Small)

NO SUGAR

Regular price $8.99

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Carolina All Purpose Rub from Barbecue Hall of Fame Legend Ed Mitchell.


No Sugar Added. All Natural. BBQ All Purpose Rub
In Wilson, NC, we know how to Que. 

This Mother-of-All-Rubs was created from our love of the yardbird and passion for the Carolina Coast. Generations of Mitchell family Pitmasters crafted this rub as our ideal spice blend for non-pork meals.
It is ideal for chicken and fish, but can be used on anything that needs a kick, including vegetables (both cooked and raw) and snacks like popcorn and chips. 
Best On: Chicken, Fish, Vegetables, Corn, Popcorn, Rice & Beans.
Each individual unit is a 16 fl oz container.
Free Shipping on Orders Over $60.


Why do we use the word "BarbeQue"?

We use "Que" because historically the colonies and slaves in our area of North Carolina spoke a NC/SC variation of gullah that came from the French/Portuguese called "Plantation Creole." So while the word “barbecue” comes from the Spanish, the “barbeque” spelling reportedly came from the French phrase barbe à queue, which means “whiskers to tail” and describes the process of roasting an entire pig. (“BBQ” is the abbreviation since the word is pronounced “bahr-bi-kyoo). Since our heritage craft in Eastern North Carolina was Whole Hog where we cook the entire pig (nose to tail or rooter to the tooter), we use the "que" spelling to pay homage to our legacy.  

WHY CHOOSE AN ALL- PURPOSE RUB?

Traditional blends can overwhelm lighter proteins. Our all-purpose BBQ rub keeps seasoning balanced and versatile with no sugar added, so food stays the hero on grills, in ovens, or for quick sautés.

CLEAN INGREDIENTS, EVERYDAY CAROLINA FLAVOR

Crafted for non-pork meals, this Carolina BBQ rub brings savory aromatics and gentle heat that works as a chicken seasoning, fish seasoning, and vegetable seasoning. Sprinkle before cooking or dust onto popcorn, corn, rice & beans whenever you want a simple, satisfying lift.

Frequently Asked Questions

What is Carolina BBQ rub?

Carolina BBQ rub is a savory blend of paprika, black pepper, and garlic rooted in North Carolina barbecue tradition. True Made Foods Pitmaster Carolina All Purpose BBQ Rub was crafted by BBQ Hall of Fame Legend Ed Mitchell in Wilson, NC with no added sugar.

What makes a good all-purpose seasoning blend?

A good all-purpose blend balances savory aromatics like garlic and onion with warming spices and moderate heat, without overly sweet profiles that limit versatility. True Made Foods Pitmaster Carolina All Purpose BBQ Rub works on chicken, fish, vegetables, popcorn, rice, and beans with no added sugar.

Why choose a sugar-free BBQ rub?

Sugar-free rubs prevent burning and bitter caramelization during high-heat grilling or smoking, letting natural flavors shine through. True Made Foods Pitmaster Carolina All Purpose BBQ Rub contains no added sugar, making it ideal for quick sautees, oven roasting, and grilling without scorching. Still deciding between a rub and a marinade? Here is when each one wins.

How do you use a dry rub on chicken?

Pat generously into the surface before cooking, applying under and over the skin for crispy results. True Made Foods Pitmaster Carolina All Purpose BBQ Rub was crafted as Ed Mitchell's family go-to chicken seasoning with balanced aromatics and gentle heat.

Can you use BBQ rub on fish?

Yes. True Made Foods Pitmaster Carolina All Purpose BBQ Rub was designed specifically for non-pork meals including fish, with savory Carolina aromatics and no added sugar, making it perfect for grilled, baked, or sauteed seafood.

What can you season with all-purpose BBQ rub besides meat?

True Made Foods Pitmaster Carolina All Purpose BBQ Rub works on roasted or grilled vegetables, popcorn, corn, rice, and beans, giving you authentic Eastern NC flavor for everyday meals beyond traditional barbecue. If you want more ideas on how to use clean condiments beyond the grill, here are 10 unexpected ways.

What is the difference between dry rub and marinade for chicken?

Dry rubs create flavorful bark through direct spice-to-meat contact and work in as little as 15 minutes. Marinades use acidic liquids to tenderize and infuse deeper flavor but require longer soak times and can prevent crispy skin. True Made Foods Pitmaster Carolina All Purpose BBQ Rub lets you season right before cooking with no advance prep needed.

What is North Carolina BBQ rub made of?

NC BBQ rubs feature black pepper, paprika, garlic powder, and salt for savory, peppery flavor. True Made Foods Pitmaster Carolina All Purpose BBQ Rub follows this tradition with all-natural ingredients and no added sugar.

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