FAQ

True Made Foods Veggie Ketchup contains just 10 calories per tablespoon, with 0g of added sugar and only 2g of natural sugar from vegetables like carrots and squash. It’s a low-calorie, nutrient-dense alternative to traditional ketchup perfect for clean eating, weight management, and anyone watching their sugar intake.

Definitely. True Made Foods uses real fruits and vegetables like apples, carrots, and squash to replace sugar and artificial ingredients, making our condiments more nutritious without compromising on flavor.

True Made Foods condiments are free from artificial preservatives. We use clean, shelf-stable ingredients that maintain flavor and freshness naturally.

Most BBQ sauces have up to 16g of sugar per 2 tbsp. Five of our six Pitmaster BBQ sauces have no added sugar, and our Pitmaster Original (Kansas City-Style) is low sugar, with 1/3 the added sugar of the leading brand. All are made with real ingredients, in collaboration with Pitmaster Ed Mitchell.

Five of our six Pitmaster BBQ sauces are naturally sweetened with fruits and vegetables and contain no added sugar, making them a great option for people watching their sugar intake. If you are managing diabetes or prediabetes, check the nutrition panel and ask your doctor or dietitian what fits your plan.

Our Ketchup and five of our Pitmaster BBQ Sauces have no added sugars, which means there are no refined or other added sugars in these products. There are natural sugars from the fruits and vegetables we use, e.g. tomatoes and carrots. True Made Foods Honey Mustard contains honey, but no other added sugars. Our Pitmaster Original BBQ Sauce (Kansas City-Style) contains some light brown cane sugar, which is why we call it “low sugar.” It has 1/3 the added sugar of the leading brand.

Yes. All True Made Foods products are lab tested for gluten.

Yes. All True Made Foods products are non-GMO verified.

Yes. All True Made Foods products are considered keto except the Pitmaster Original BBQ Sauce (Kansas City-Style).

All True Made Foods products except the Pitmaster Original BBQ Sauce (Kansas City-Style) are considered paleo.

All True Made Foods products, except the Pitmaster Texas Bold BBQ Sauce and our Honey Mustard, are naturally vegan or plant based. We do not put vegan or plant-based claims on our products, because they are naturally vegan.

All True Made Foods ingredients are free from the major allergens. Our Ketchup and Mustards are made in an allergen-free facility (except for mustard). True Made Foods Pitmaster BBQ Sauces and BBQ Rubs are not made in an allergen-free facility and could be exposed to cross contamination.

True Made Foods is on a mission to revolutionize America's favorite condiments by eliminating hidden sugars and processed ingredients. We believe classic foods like ketchup, BBQ sauce, and mustard should be full of real flavor—not loaded with high fructose corn syrup or artificial additives. Whether it’s a backyard barbecue, a game-day tailgate, or a weeknight family dinner, people deserve to enjoy their favorite meals without compromising their health.

Inspired by traditional cooking methods and wholesome ingredients, we sweeten our condiments naturally with vegetables and fruits like carrots, butternut squash, and apples, bringing nutrition and flavor together in one bottle. Our goal is to return American condiments to their roots, where real food, heritage, and health go hand-in-hand. By changing what goes on your plate, we’re helping families everywhere make smarter, tastier choices—because real food tastes better.

Yes, with two exceptions. All True Made Foods products except the Honey Mustard and the Pitmaster Original BBQ Sauce (Kansas City-Style) are certified Whole30 by the Whole30 Foundation. We eliminate added sugars, corn syrup, and artificial sweeteners—common in most conventional sauces—and instead use carrots, butternut squash, and apples to naturally sweeten our products.

Our ingredient labels are clean, simple, and transparent—free from preservatives, gluten, and anything you can’t pronounce. Whether you're doing a strict Whole30 reset, following a meal plan, managing your sugar intake, or simply trying to eat real food, our sauces let you stay on track without compromising on flavor.

Ed Mitchell, a North Carolina BBQ icon known for his mastery of whole-hog barbecue, joined True Made Foods because he shared the brand’s mission to bring real food back to the American table. Raised on fresh, farm-grown ingredients and deeply rooted in Southern cooking traditions, Ed had long been disheartened by the rise of overly processed, sugar-laden sauces dominating the BBQ world.

After being diagnosed as pre-diabetic, Ed became even more committed to cutting back on hidden sugars in everyday meals. Partnering with True Made Foods gave him the opportunity to create authentic BBQ sauces that stayed true to his heritage—rich in flavor but made with real vegetables and no added sugar. Together with founder Abe Kamarck, Ed helped launch the Pitmaster line to prove that clean ingredients and bold barbecue can coexist.

True Made Foods was founded by Abe Kamarck in 2015. In 2018, the legendary Pitmaster father-and-son duo, Ed & Ryan Mitchell, joined True Made Foods as founders and started developing Pitmaster BBQ Sauce and BBQ Rub recipes.

Known as “The Pitmaster” in barbecue circles, Ed Mitchell has been cooking traditional whole-hog barbecue since he was a teenager in Wilson, North Carolina. A grandson of a small farmer, Ed was surrounded by natural, good-tasting food as a child. Thanks to a chance launch and Ed’s habit-forming Eastern North Carolina barbecue, Ed turned his parents’ corner store, Mitchell’s Grocery, into Mitchell’s Ribs, Chicken & B-B-Q. As the business grew, so did Ed’s reputation.

Acknowledgement of Ed’s talents in the pit led to associations with influential writers and historians, including Calvin Trillin, John T. Edge, Peter Kaminsky, and Michael Pollan. Peter Kaminsky, author of Pig Perfect, introduced Ed to the superior taste of free-ranging pigs raised on traditional foods. Ed was convinced that this was the taste of his youth he’d been searching for. He soon partnered with North Carolina A&T State University’s farm-raised pig program to encourage chefs to support naturally, forest-raised pigs.

Ryan Mitchell, Ed’s son, grew up in barbecue, prepping hogs and tending the coals alongside his dad for as long as he could remember. Ryan earned a scholarship to play football at East Carolina University and majored in Economics. After college, he spent eight years in commercial and investment banking before the 2008 financial crisis led him to return to his roots and pursue his passion.

As the keeper of the family legacy, Ryan is quick to roll up his sleeves and cook with his dad, but spends most of his time managing the business side of the Ed Mitchell brand. The father-and-son team is the heart of Mitchell Family BBQ. Learn more about the legendary Pitmasters Ed & Ryan Mitchell.

Our Ketchup is produced in Indiana, our Pitmaster BBQ Sauces are made in North Carolina, and our Mustards are produced in California.

True Made Foods is based in Alexandria, Virginia and Raleigh, North Carolina.

True Made Foods products are available at Whole Foods, Sprouts Farmers Market, and other natural grocers across the U.S. Use our store locator to find the closest one.

Yes. True Made Foods offers gluten-free condiments at Whole Foods and Sprouts, including ketchup, mustard, and BBQ sauces.

Most True Made Foods products are available in Sprouts, Whole Foods and The Fresh Market, and you can find True Made Foods Ketchup in stores like Stop & Shop, ShopRite, H-E-B, Raley’s and some Walmarts. Use our store finder to find True Made Foods ketchup, mustard and Pitmaster BBQ Sauces near you.

We launched a new, larger ketchup bottle in 2024, replacing our older 17oz bottle with the shrink sleeve. The new bottle is bigger (18.5oz) and reduces our environmental impact: all of our packaging is now sourced domestically, and without the sleeve the bottle can be recycled more easily.

The ketchup recipe did not change. We use the exact same ingredients and even the same ingredient suppliers (farmers). The new ketchup may seem smoother because we now work with a larger manufacturer with better equipment to blend and puree it.

Yes. In 2025 we changed the labels on our Pitmaster BBQ Sauces to better emphasize the connection with our founder, the legendary Pitmaster Ed Mitchell, and his BBQ Sauce and BBQ Rub recipes. The ingredients and recipes are still the same.

Unfortunately, we had to discontinue our No Sugar Sriracha, also known as “Veracha” or Vegetable Sriracha, in 2023. We loved it and hope to bring it back someday.

There just was not enough demand to keep our Bavarian (German) style mustard going, so we made the hard choice to discontinue it in 2023. We hope to bring it back someday.

True Made Foods Ketchup and five of our six Pitmaster BBQ Sauces have no added sugar, using fruits and veggies for natural sweetness. Our Honey Mustard is sweetened only with honey, and our Pitmaster BBQ Rubs are made without added sugar.

True Made Foods' Veggie Ketchup is Whole30 Approved and Keto-friendly, made with real ingredients like carrots and apples—zero added sugar.

Most honey mustards aren't vegan because they contain honey, and True Made Foods Honey Mustard is made with real honey, so it isn't vegan either. Our Ketchup and most of our Pitmaster BBQ Sauces are naturally vegan.

True Made Foods offers Keto-friendly BBQ sauces with zero added sugar and real flavor—crafted by legendary pitmasters.

Yes! True Made Foods' Pitmaster Carolina Rubs are great for grilling, roasting, or seasoning veggies—using herbs and spices with no added sugar or fillers.

Replace sugary condiments with True Made Foods’ veggie-sweetened ketchup, mustard, and BBQ sauces. Zero added sugar, picky-eater approved.