Known as “The Pitmaster” in barbecue circles, Ed Mitchell has been cooking traditional whole-hog barbecue since he was a teenager in Wilson, North Carolina. A grandson of a small farmer, Ed was surrounded by natural, good-tasting food as a child. Thanks to a chance launch and Ed’s habit-forming barbecue, Mitchell’s Grocery soon morphed into Mitchell’s Ribs, Chicken & B-B-Q. As the business grew, so did Ed’s reputation. In 2017, Abe reached out to Ed to collaborate on new barbecue sauces. True Made Foods fell right in-line with what Ed was looking for—Ed had recently been diagnosed as pre-diabetic and was worried about the sugar that had crept into his family's life and his beloved barbecue over the years. An immediate bond was formed, and True Made Foods and Ed launched the Pitmaster line together in 2018 at the Big Apple Barbecue Block Party.